Wednesday, June 11, 2014

Attract Attention and Business To Your Brand New Restaurant

When you open a new restaurant, almost the least important thing is how good the food is. That is probably a no brainer, it goes without saying, you’ve got some good grub ready to serve the masses.  But how do you let these masses know that you have the kind of meat and potatoes, or soup or vegan alternatives, that they want and must have?  You can try to scream from the top of the roof all day and all night, but that will get exhausting and probably end up being unproductive.  No – there’s got to be a better way to get attention to your new restaurant.  Here’s how.

1.  Start a Viral Online Campaign

The best way in this day and age to get attention to whatever you want to draw attention to is via the internet.  Come up with a fun or funny promo video that you can shoot for real cheap using someone’s iPhone and a little magic on iMovie, and post it online.  Post it to YouTube, Vimeo, and of course to your personal and business Facebook pages.  If you make it funny enough, or clever enough, people will share it and that will help spread the business’s name out to everyone.  A little creativity goes a long way, and this free form of advertising is invaluable since it costs nothing and can get so much business toward your new restaurant.  Tweet it on twitter and even instagram it.  You’ll see the money pouring in.

2.  Old Fashioned Real Life Advertising

While a viral video is essential and fun, nothing beats good old-fashioned foot traffic.  If you have a new restaurant, the biggest crime is for no one to know it’s even there.  Sure you can hang a shiny logo on your window, or a neon sign saying “open,” but you need to actually attract attention.  One way of doing that would be to get a trade show banner type sign and hang it from your roof, or post it in front of your door – some place that is visible to both driving and foot traffic.  You never know what hungry denizens of your town will be caught in the net and decide to eat at your new place, and then tell all their friends.  Professional-looking signage can be bought easily at a place like

3.  Local Paper Reviews

Local papers are always looking for content.  You may think that they will be annoyed by someone like you contacting them, begging for a review.  But quite the opposite – offer a local paper’s writer a free meal in exchange for a review, and you are well on your way to being a fixture on the local eatery scene.  Local writers are always searching for content and you are actually doing them a favor by providing them with this week’s idea – and a free delicious meal – and both parties in the exchange are going to be better off for it.  So contact the local paper – or every local paper, and watch the rave reviews pour in while you’re pouring drinks for the locals.

Monday, July 29, 2013

Ways to Avoid Lifestyle Inflation

Think back to the last time you made it to that next level of income. Was it a brand new job? A raise? What was your first thought? If it was, “I have so much more disposable income.” Then you are not alone. There are plenty of people who probably have that initial feeling. It’s exciting to make more money, especially when it is your first “real job.” Letting your spending equally grow with your income is called lifestyle inflation and can get out of hand pretty quickly.

Hedonistic Paradox
Have you ever heard of the paradox of hedonism? Well, it pretty accurately describes the dangers of lifestyle inflation. There will probably never be a time in your life when you feel like you’ve “arrived.” No matter how lavish your lifestyle becomes there is always something out there that is bigger, better, and more expensive than what you have. I like to call it the smartphone principle. If your goal is to have the best smartphone out there, you are going to be spending a lot of money every six months. It is better to learn to be content with what you have than it is to constantly seek new and better things.

Lifestyle inflation isn’t always such a conscience thing. You may be out one day when you see something and think, “well, I can afford that now, so why not?” Eventually that can become a regular occurrence. So the first way you can combat falling into inflating your lifestyle is to become aware of its signs. Keep a watchful eye on yourself whenever you come into some new money. Make sure you aren’t spending right under your own nose.

Stay Behind
Think about this. If you are struggling to make ends meet and you finally get more money that’s great. However, if you let your lifestyle inflate, your new expenses will eventually swell to the point that you were at in your old income. It’s like you are kid who buys a whole new wardrobe of large shirts as soon as you fill out your mediums. The best thing to do is to let your income get a few paces ahead of your lifestyle. That way you can easily handle all of your expenses.

Another thing that could serve you better than splurging with your new found income is using the money to bolster your savings. There are plenty of things you could apply your new income too you’re your 401k, an emergency fund, a child’s college fund, of general all-purpose savings accounts.

Destroy Debt
There is one thing that you should definitely take care of before you let your lifestyle inflate; debt. If you have pre-existing debts you are really hurting yourself if you start to spend more frivolously after an increase in income. Whether it’s student loans, credit card debts, or some other thing that has you in the whole, an increase in your salary is your chance to pay them off. 

Considering these tips, try to avoid letting your lifestyle grow to consume more of you money. Try to focus less on acquiring material things and more on time with friends and family.  

Sunday, January 20, 2013


We all have projects in our lives: building a kitchen, running a conference, refurbishing an oil rig. We also have our methods for managing them: using our instinct, writing on the back of an envelope, or employing project management. PRINCE2 ® is a method of project management that anyone can use at anytime and anywhere successfully.

To understand how it works, we need to understand what constitutes a project. A project, if you consider the examples above, is a unique and temporary activity that you undertake to change what exists now, that will end with a specific result.  Imagine you’re building a new kitchen: it will have a beginning; it will be a unique event; there will be a change; you’ll have a new kitchen; the project will end. Project management is the method you can use to ensure that your kitchen build is effective and efficient throughout each of these phases. One of the most popular and respected methods of said project management is PRINCE2 ®, which stands for Projects IN Controlled Environments.

The PRINCE2 ® structure is designed to enable you to tackle any project. Its seven Principles provide guidance and good practices that must be followed in order to run a successful project. The Themes tell you what needs to addressed throughout the project. The Processes take you through the lifecycle from starting up to closing the project. Tailoring is essential in PRINCE2 ® for it to be applied to a specific size and type of project.

When you launch PRINCE2 ® to run your project, it tells you if your project is worth starting and later, if it’s worth finishing. Then it helps you allocate the right people and put them in the right roles. It enables you to plan, monitor and manage the project and crucially make sure that you control things like cost and time and that the end product is as envisaged. At the same time, PRINCE2 ® helps you execute plans, spot risks, deal with changes, keep everything on track and finally close the project. The result will be that you will get a kitchen, a conference or an oil rig that is fit for purpose.