1. Start a Viral Online Campaign
The best way in this day and age to get attention to whatever you want to draw attention to is via the internet. Come up with a fun or funny promo video that you can shoot for real cheap using someone’s iPhone and a little magic on iMovie, and post it online. Post it to YouTube, Vimeo, and of course to your personal and business Facebook pages. If you make it funny enough, or clever enough, people will share it and that will help spread the business’s name out to everyone. A little creativity goes a long way, and this free form of advertising is invaluable since it costs nothing and can get so much business toward your new restaurant. Tweet it on twitter and even instagram it. You’ll see the money pouring in.
2. Old Fashioned Real Life Advertising
While a viral video is essential and fun, nothing beats good old-fashioned foot traffic. If you have a new restaurant, the biggest crime is for no one to know it’s even there. Sure you can hang a shiny logo on your window, or a neon sign saying “open,” but you need to actually attract attention. One way of doing that would be to get a trade show banner type sign and hang it from your roof, or post it in front of your door – some place that is visible to both driving and foot traffic. You never know what hungry denizens of your town will be caught in the net and decide to eat at your new place, and then tell all their friends. Professional-looking signage can be bought easily at a place like http://thedisplayoutlet.
3. Local Paper Reviews
Local papers are always looking for content. You may think that they will be annoyed by someone like you contacting them, begging for a review. But quite the opposite – offer a local paper’s writer a free meal in exchange for a review, and you are well on your way to being a fixture on the local eatery scene. Local writers are always searching for content and you are actually doing them a favor by providing them with this week’s idea – and a free delicious meal – and both parties in the exchange are going to be better off for it. So contact the local paper – or every local paper, and watch the rave reviews pour in while you’re pouring drinks for the locals.